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COLORADO STATE UNIVERSITY-GLOBAL CAMPUS - 100% Online Accredited Degrees
 

Online Bachelor's Degree in MARKETING

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Earning your bachelor's in marketing opens up a world of new possibilities. 

Overview

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Your online degree in Marketing can open the door to many different career opportunities. As a marketing professional, you are free to pursue your personal passions and talents. Whether you have a creative or analytical mindset, there's room for you as a marketing professional.

Our online Bachelor of Science in Marketing program will prepare you for real-life situations so you can demonstrate your comprehensive knowledge and aptitude in the business world. Fill out the form on the right to find out how you can get started on your journey as a professional marketer today.

Earn Your Bachelor's Degree In Marketing

CSU-Global’s accredited online bachelor’s degree in Marketing is designed to provide you with practical knowledge of the various aspects of the marketing profession.

Throughout the marketing program, you will learn about consumer behavior, promotional strategies, public relations, sales, market research, and everything else you need to become a valued member of marketing teams anywhere.

Possible Career Options - Infographic

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Description 

The Bachelor of Science in Marketing provides fundamental knowledge and skills for the development, promotion, distribution, and sale of products and services. The program focuses on the management and use of research, planning, analysis, consumer communication, business relations, and decision-making techniques including current issues and trends such as digital/social media and integrated marketing. Students learn the effective use of theory, technique, and practical application of product strategy, pricing, distribution, promotion, and marketing research, creativity, and critical thinking as utilized by global marketing managers and directors.

Learning Outcomes

  • Apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix (product, place, price, and promotion) and all functional marketing areas.
  • Explain the impact of competition, market forces and other external factors on the success and failure of specific marketing programs.
  • Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
  • Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
  • Apply current digital technologies or web-based solutions into marketing planning.
  • Demonstrate analytical and critical-thinking skills with direct application to business/marketing environments.
  • Determine appropriate practices and strategies for ethical marketing decision-making and behavior.

Click here to view our learning outcomes assessment data.

 

Career Outlook

Marketing professionals are typically involved with planning advertising and promotional campaigns, planning which media outlets to use for advertising, negotiating advertising contracts, evaluating websites and campaigns, initiating market research studies to further business opportunities, and more.

You might be good as a marketing professional if you have:

  • Creativity
  • Originality
  • Organizational skills
  • An adaptable personality
  • Problem solving skills
  • Deductive and inductive reasoning skills
  • Effective oral and written communication skills

Employment for marketing managers is projected to grow 13% within the next seven years, slightly faster than the 11% increase for the all-occupation average. This tells you that there will be some competition in the future job market, and earning a degree may be exactly what you need to put you a step ahead of the crowd.

Fill out the form on the right to learn more, and to speak with an Enrollment Counselor to determine if this career path is right for you.

Degree Optimization

We provide students with career-relevant resources to help them succeed outside of the classroom. That's why we created Awards of Completion and Skills Endorsements, specific to our programs of study, spotlighting the knowledge, skills, and abilities that hiring managers find essential to success in the field. Marketing Research and Analysis and Strategic Marketing in the 21st Century are two of the awards you can receive as part of our marketing program.  

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Courses

CSU-Global’s accredited online bachelor’s degree in marketing is designed to provide you with a practical knowledge of the marketing field. The program consists of 10 three-credit core courses as part of a full 120-credit bachelor’s degree. Maximize your transfer credits and take advantage of our alternative credit options to finish faster and for less! 

  • ORG300: Applying Leadership Principles

    This required first course for all majors provides an overview of leadership basics. Leadership skills are important to all fields of study because regardless of the role a person assumes in an organization he or she will need to influence others in order to accomplish the goals and tasks of their work. The course engages students in discussion, exploration and application of leadership skills, principles and practices. Students will learn about the relationships and connections among leaders, individuals and organizations. Topics include communication, motivation, problem solving, organizational change, and workplace conflict.

  • MKG310: Introduction to Marketing

    This course provides a general introduction to marketing principles and policies. Topics such as marketing functions, price policies and controls, distribution channels, merchandising, and market research as well as competitive practices and government regulations, product development, and integration of marketing with technology are presented. Students also gain a basic understanding of the 4Ps (product, place, price, promotion).

  • MKG330: Consumer Behavior

    This course prepares students to analyze consumer purchasing behavior as it relates to the development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive, and social factors.

  • MKG350: Promotion and Public Relations

    This course introduces the field of advertising and public relations. Topics include media relations, media buying, determining appropriate media, promotions, public relations, and publicity development tools. Students also examine methods for improving customer satisfaction, relationship-building strategies, and ethics in advertising and public relations.

  • MKG360: Personal Selling and Sales Management

    This course addresses the responsibilities of sales management and training. Topics include forecasting, territory management, customer expectations, buyer behavior, relating sales to marketing goals, and developing a CRM (customer relationship management) model. Additionally, the basics of sales from pre-prospecting through the purchase and follow-up steps are reviewed.

  • MKG400: International and Multi-Cultural Marketing

    This course provides a conceptual framework for marketing internationally. Students explore development of international marketing programs as well as the various macroenvironmental factors that affect decision making in an international setting. This course also presents a multicultural view of marketing including the differences across diverse consumer segments to influence future consumption.

  • MKG440: Strategic Marketing

    This course provides students with advanced marketing theories and hands-on application of various new opinions in the marketing field. Students learn to formulate sales and marketing decisions while considering such factors as, consumer behavior/buying patterns, marketing variables, and global marketing issues from an integrated marketing communications perspective.

  • MKG470: Market Research

    This course provides students with the knowledge and skills necessary to understand market research and apply best practices to marketing decision-making from both a consumer and a creator perspective. Topics such as research methodology, the difference between domestic and international research, and the value of both quantitative and qualitative data are presented. Students will also learn how statistical evidence can be utilized for organizational objectives.

  • MKG480: Capstone – Marketing

    This capstone course allows students to put key marketing principles into practice. Students will demonstrate their ability to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media by developing a company analysis and a strategic short and long term plan.

  • MKG495: Marketing Practicum

    This course is designed for students as an opportunity to demonstrate program outcomes learned in the B.S. in Marketing under the supervision of both faculty and organizational personnel. Assignments are designed to combine theory and professional practice and include weekly journals, a mid-term conference with the instructor, faculty practicum coordinator, and on-site supervisor, as well as a final report reviewing the practicum experience. Prerequisite: 3 core courses.
    *MKG495 is an optional course that students may select if they currently work in a criminal justice setting. See the academic catalog for course restrictions.

  • MKG420: Digital Marketing

    This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing, to include email marketing, social media, mobile marketing, video marketing, and display advertising. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, digital marketing.

Specializations

You can customize your online degree in marketing by adding a specialization. Similar to a degree concentration, each specialization consists of five upper-division courses (15 credit hours) in a more specific area of interest. A specialization is not required to complete a bachelor’s degree, but it is an ideal way to tailor your educational experience to your professional goals and personal interests. 

Explore Your Specialization Options for Your B.S. in Marketing: 

  • Computer Programming

    Computer Programming specialization is aimed at non-computer science majors who would like to broaden their programming capabilities. Courses cover an entire spectrum of basic programming and software development techniques for analysis, design, and implementation of software applications across various operating systems and platforms.

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  • Criminal Forensics

    The Criminal Forensics program is ideal for students interested in crime scene investigation and forensic science. Gain the knowledge and skills to pursue or advance a career as a medical examiner, crime analyst, criminal investigator, or similar position in this exciting field.

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  • Criminal Justice Management

    The criminal justice field includes careers in security, the court system, corrections, forensics, as well as local, state, and federal law enforcement agencies. The Criminal Justice Management program provides advanced leadership skills to further one’s professional development in these areas.

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  • Criminology

    The Criminology program focuses on the study of crime, criminal behavior, and the legal system. Students pursuing a career in law enforcement, social work, forensics, welfare, pathology, probation, or other public safety positions will gain a competitive advantage through the Criminology program.

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  • Data Management and Analysis

    The Data Management and Analysis program is designed for students interested in careers related to information systems and networking. Professionals interested in the information technology field who desire in-depth knowledge of how to manage enterprise data should consider this program.

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  • Emergency Management

    While emergency situations cannot always be avoided, proper critical response and preparation can drastically improve public safety. The Emergency Management program provides professionals, including safety directors, emergency specialists, consultants, analysts, and direct responders, with the skills necessary in a wide array of emergencies.

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  • Foundations of Accounting

    This program provides business principles and other applied skills in the area of accounting to assist professionals at all levels. In addition to accountants and CPAs, this program provides financial understanding for budget and cost analysts, payroll specialists, auditors, tax consultants, advisors, managers, and more.

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  • Healthcare Management

    The Healthcare Management program provides professionals in clinics, hospitals, private practices, nursing homes, research facilities, and more with the focused training required to handle the unique management challenges of the healthcare industry. This program gives students a competitive edge in an ever-changing field.

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  • Human Resources and Organizational Development

    Students interested in pursuing a career in Human Resources should consider adding this specialization to their bachelor’s degree coursework. It provides a background in personnel management, staff training and development, policy and procedures, and more. When completed as part of the B.S. in Business Management degree, this specialization aligns with educational standards from the Society for Human Resource Management (SHRM).

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  • Information Technology Management

    As technology continues to advance, the need for qualified IT managers grows as well. Through the Information Technology Management Specialization, students gain the administrative knowledge needed to meet the demands of corporate technology systems including problem solving, resource allocation, networking, security, and more.

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  • Information Technology Operations

    This program provides a basic understanding of technology operations, networking, problem-solving, development, and more. Professionals interested in careers that require knowledge of information technology, including administrators, department managers, system analysts, and more, will benefit from this program.

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  • Operations Management and Supervision

    The Operations Management and Supervision program is ideal for students who pursue careers in logistics or manufacturing and production. These courses provide knowledge and skills to improve efficiency, efficacy, and performance in organizational operations.

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  • Organizational Leadership

    If you wish to advance into a management role in your organization or further your management skills as they apply to staff, effective decision making, strategic communication, and more you should consider the Organizational Leadership program in addition to your your bachelor’s degree major or as a certificate of completion.

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  • Project Management

    Students interested in project management should consider this program to gain comprehensive theories and concepts on how to improve organizational efficiency and performance on a per project basis. Ideal for both Project Management Professionals (PMP) and those interested in entering this growing field.

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  • Public and Non-Profit Management

    Students interested in careers within the public and non-profit sectors should consider pursuing a specialization or certificate of completion in Public and Non-Profit Management. This program provides students with management and decision-making abilities necessary within these organizations.

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  • Public Relations

    Public relations specialists aim to generate a positive image for their clients by maintaining relationships with media professionals, developing campaigns, creating print and web-based materials, writing speeches, and managing digital media.

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  • Small Business and Entrepreneurship

    Students who have a desire to work with a start up business or manage their own entrepreneurial enterprises will gain the variety of skills necessary to be successful through this specialization.

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  • Strategic Communications

    Effective communication can increase efficiency and results in a wide array of professional positions. The Strategic Communication program improves both internal and external messaging, delivery, and comprehension for managers, consultants, marketing and public relations specialists, human resources, and more.

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Cost and Schedule

Cost

We understand the sacrifice needed to invest in your education, so our promise to you is an affordable education with low tuition rates, no out-of-state tuition, and tuition guaranteed not to increase for as long as you are enrolled. Find out how you can earn your online bachelor’s degree in marketing without breaking the bank.

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Schedule

You can keep gaining experience in your field while you learn the skills and strategies you need to succeed in marketing. With 100% online classes, you work and study when it’s most convenient for you. 

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REQUEST INFORMATION

Fill out the form below and we'll contact you and answer all of your questions.

* Required Fields

By submitting this form I agree that I can be contacted using the email or phone number that I provided.

Student Headshot - Jennifer Sabel"The time to complete my degree has gone very fast and this has been well worth my time and money. My brain is awoken, and I did not know it was asleep!"

- Jennifer Sabel, Marketing Student